Cangnan's "Poetry and Distance" Goes Viral Again

On the afternoon of April 24th, Cangnan held a press conference themed "Endless Blue and Green · Mountain and Sea Cangnan" to release the development status of Cangnan's cultural and tourism endeavors. 

In recent years, Cangnan has leveraged its mountain and sea resources to achieve multi-faceted success in the cultural and tourism sectors: it has been selected for the National County Tourism Comprehensive Strength Top 100 for five consecutive years, ranking 53rd in the country in 2023; it has initiated the construction of several key projects and completed investments exceeding 20.8 billion yuan in the National Cultural and Tourism Project Database; Cangnan's bed and breakfasts won the 8th Black Truffle Award for the most investment potential destination of the year; in 2023, the number of tourists in the county exceeded 18 million, and the total tourism revenue exceeded 20 billion yuan, with the number of cultural and tourism entities breaking through 19,200, setting a historical record; the 168 Golden Coast has undergone a splendid transformation, and the"China East Coast No.1 Highway" IP was successfully selected as one of the"Most Popular National Self-driving Tour Routes" in China; several cultural projects in Cangnan have achieved breakthroughs from zero, with the first"Chinese Photography Art Rural Area" in Wenzhou established in Cangnan, the first feature film"The Wind That Has Passed Over You" debuted at the Beijing Film Festival, and the original drama"Honest Old Dad" received support from the Provincial Art Fund; they have hosted events such as the World Beach Volleyball Tour, the Haixi Half Marathon, the 168 Camping Music Festival, the Mountain and Sea Market, and the Starlight Cultural and Tourism Market; they have partnered with Douyin influencer Fang Qi, Xiaohongshu's million-fan internet celebrities, and OTA platforms such as Gaode Map and Xiaohongshu, using"short videos + travel photography" for marketing and promotion, attracting young people to spontaneously"plant grass" (a Chinese internet slang for expressing a desire to visit a place); Cangnan's tourism brand has successively received several"heavyweight" accolades such as"The First Batch of Cultural and Tourism Industry Integration Pilot Zones in Zhejiang Province" and"The Second Batch of All-for-One Tourism Demonstration Counties in Zhejiang Province."

It is reported that going forward, Cangnan will continue to enrich the connotation of cultural and tourism products, strengthen the deep integration of the cultural and tourism industry with other industries such as sports, agriculture, and health care, accelerate the innovative allocation of new quality productive forces, and promote the coordinated development of mountains, seas, and cities. 

Industry Aggregation, Deepening the"No.1 Highway" 

Cangnan will create a seaside holiday destination for watching the sea and listening to the tides, a trendy seaside leisure destination, and a seaside gourmet destination that combines both the essence of life and the joy of simplicity, striving to be approved as the Yuliao Bay Provincial Tourist Resort this year. It will focus on the dual forces of new quality productive forces and new quality consumer forces in tourism to comprehensively transform the 168 Golden Coast from a sea-viewing tourist destination to a compound holiday destination. 

Efforts will be made to ensure the steady progress of a batch of high-end holiday products such as the Peilei Beach Ecological Health and Leisure Resort, the Ban Mountain Peninsula Tourist Resort, the Yuehai Bay Tourist Resort, the Mazhan Dashikeng Heritage Village Bed and Breakfast, and the Houcao Beach Seaside Holiday Area; a comprehensive review of the cultural and tourism resources and layout along the 168 Golden Coast will be conducted, with the initiation of new format projects such as the Wangsun Seaside Theme Park, the 168-kilometer coastal cycling path, and the Houcao Surfing Base; the existing mature formats such as the Luojia Mountain Gliding Base and the motor vehicle stations along the route will be fully utilized, and events and competitions such as the camping music festival, the motorcycle carnival, and the 168 Golden Coast cycling tour will be held regularly to promote the development of tourism products along the route towards all-day, all-category seaside leisure formats; the seafood resources of the seaside will be fully leveraged, making good use of the"China's Hometown of Arrow Crab" and"China's Hometown of Shrimp Skin" titles, to promote the construction of the Yantin Golden Sand Beach Commercial Street and the Xiaguan Smart Seafood City, and to transform and upgrade the Longtai Back Coffee Park and the Chixi Nantou Coffee House, hosting food-themed events such as the Four Seasons Pomelo Picking Festival, the Sea Chase Festival, and the Shrimp Skin Festival, to continuously amplify the seafood gourmet brand of Cangnan,"Wandering through the Mountain and Sea of Cangnan, Tasting the Delicacies of the Mountains and the Sea."

Turning Green into Gold, Achieving the"Two Mountains"

ConversionCangnan will create a leisure sports garden at Yucang Mountain, a poetic rural landscape in the suburban areas, and a World Alum Capital National Geopark. It will activate high-quality resources such as the Yucang Mountain National Forest Park and the Fan Mountain National Geopark, optimize the supply of tourism products, and further enrich the construction of the format system. 

The existing mountain climbing trails at Yucang Mountain National Forest Park will be revitalized with the addition of tour guides, landscape features, and rest stations, creating a 70-kilometer hiking trail that connects multiple scenic spots such as Yulong Lake, Bazhai Li Ziyun Flower Sea, Yucang Mountain, and Wan Yao Ancient Village; the landscape quality of suburban attractions such as Lufeng Mountain, Liu Shi Mountain, and Shijudang will be improved, and the landscape along the Longfeng Mountain National Hiking Trail will be organized, with the addition of cultural walls, landscape features, and rest stations, to create a suburban back garden that is both a popular check-in spot and a place for leisure and spring outings; natural scenery and historical and cultural resources of the suburban pastoral areas will be utilized, with the introduction of characteristic farms, time-honored traditional Chinese medicine bases, coffee, barbecue, and other products in areas such as Lingxiu, Yuqiao, and Fuxi, to build a modern urban suburban poetic pastoral landscape; taking the inclusion of the Wenzhou Alum Mining Industrial Tourism Area in the National Industrial Tourism Demonstration Base as an opportunity for development, the industrial culture of Fan Mountain will be deeply excavated, extending outwards to towns such as Nan Song and Fengyang, optimizing the layout of format space, and accelerating the implementation of key support projects such as the Fan Shan Water Tail Miners' Village and the World Alum Capital Industrial and Mining Tourism Comprehensive Development Project, to fully build a national geopark. 

Integrating the City into the Scenery, Strengthening Urban Tourism 

Cangnan will create the"most romantic city,""the city that knows life the best," and"the most considerate city." By setting the goal of creating a"5A Scenic City," it will use meticulous and refined craftsmanship to build a scene and space that is shared by the host and the guest, and is pleasing both near and far. 

Tourism images rich in Cangnan elements will be added at Cangnan High-Speed Railway Station, highway exits, and National Highway 104 to create a city scene where one enters the scenery upon arrival in Cangnan; the establishment of China's first Folk Art Park in Cangnan will be fully promoted, combining the mature carriers of the eight major theme parks, transforming public places such as libraries, cultural museums, and sports centers, connecting points to form a high-quality cultural and tourism park cluster with the Tang River as the axis; the integration of the park cluster along the Tang River and high-quality areas such as the riverfront road and Park Mountain Street will be deepened, and the night economy transformation project of the Lingxi Historical Block will be launched, with the addition of cultural performances, landscape features, time-honored brands, trendy bars, and fashionable snacks, selecting high-quality restaurants to participate in the"Hundred Counties, Thousand Bowls" and Zhejiang Cuisine brand activities, achieving interconnection between the new district park landscape and the old city block; through the comprehensive improvement of the high-speed railway service station, a comprehensive tourism distribution complex integrating tourism information consultation, hotel reservation, car rental, etc., will be constructed, and tourism stations and information points will be planned in core areas such as the Central Lake, Taiwan Merchants Small Town Living Room, and Folk Art Park to accelerate the construction of a smart urban tourism service system. 

With culture shaping tourism and tourism highlighting culture, Cangnan will continue to strive to write a new chapter for the new era of Zhejiang's beautiful southern gateway, taking bold steps on the path of high-quality development of deep integration of culture and tourism, and creating a destination with unique characteristics that is both readable and enjoyable. (ZhongXin)