Wenzhou Enterprises Shine in 2024 "Zhejiang Export Famous Brands" List

The efforts and achievements of Wenzhou enterprises in"brand globalization" have once again been recognized. The Zhejiang Provincial Department of Commerce recently announced the 2024 list of"Zhejiang Export Famous Brands," with 37 brands from Wenzhou making the cut. Among these, 15 are newly added, while 22 have successfully passed re-evaluation. To date, the total number of Wenzhou enterprises awarded the"Zhejiang Export Famous Brands" title has reached 98, placing the city at the forefront of the province in terms of net growth (currently valid numbers).

The"Zhejiang Export Famous Brands" initiative, launched by the Zhejiang Provincial Department of Commerce in 2008, aims to cultivate internationally competitive export brands, guide enterprises towards brand transformation, enhance Zhejiang's trade competitiveness, and promote high-quality development in foreign trade. The selection process rigorously evaluates six key areas: technological innovation capability, international standardization in production, market sales and consumer recognition, global operational capability, intellectual property protection, and social reputation. This ensures the identification of industry-leading export brands with independent technology and exceptional quality.

The"Zhejiang Export Famous Brands" title is valid for three years, after which enterprises must undergo re-evaluation to remain on the list. According to the previously published list by the Zhejiang Provincial Department of Commerce, the 2024"Zhejiang Export Famous Brands" includes 461 brands, with 173 newly added and 288 passing re-evaluation.

Wenzhou enterprises that made the list have demonstrated outstanding performance in technological innovation and international market expansion. For instance, Zhejiang Shuobo Technology Co., Ltd., a high-tech enterprise specializing in smart home appliances, has won numerous domestic and international awards, holds 200 national patents, and exports its self-owned brand products to over 50 countries, entering major retailers like Walmart and Costco. Hualian Machinery Group, with 35 years of experience in intelligent packaging equipment R&D and manufacturing, has its main products certified by ETL and CE, exporting to more than 100 countries and regions worldwide, with annual exports exceeding 150,000 units. Zhejiang Boteli Technology Co., Ltd., a national"Little Giant" enterprise specializing in precision manufacturing, boasts a leading domestic 3D simulation manufacturing test design system and internationally advanced production and inspection equipment, with its valve products widely used in domestic and international markets, enjoying a strong reputation globally. Zhejiang Ruifeng Electronic Fuel Injection System Co., Ltd., a national high-tech enterprise specializing in automotive and motorcycle fuel pump cores, assemblies, and valve timing systems, is now one of the most automated companies in the global fuel pump sector.

In recent years, Wenzhou has placed great emphasis on the brand-building efforts of foreign trade enterprises, introducing policies to support international trademark registration, international certification, and export brand development. The city is fully committed to supporting enterprises in cultivating and expanding their own brands, enhancing their international competitiveness. Moving forward, Wenzhou will continue to prioritize the brand-building of foreign trade enterprises, increasing support for brand development and encouraging greater investment, paving the way for Wenzhou enterprises to expand their global presence. (ZhongXin)